iBike

a new perspective on cycling

 

In Antwerp lies a bicycle shop that seeks to change the game in the world of providing services for cycling. Nowadays iBike is a network of 8 stores in Antwerp bridging the gap between a traditional bicycle shop and the contemporary needs of cyclists in the city.

 

iBike believes in making more livable cities through urban mobility and recognises the value of bike transit in the city of Antwerp. Every rider, from new to seasoned, deserves the best biking experience possible and therefore iBike creates an Antwerp-wide network of points of contact to assist the customer at any place.

 

Studio Whit was tasked with creating a timeless brand that reflects the brand’s inherent tensions – craftmanship and innovation, traditional bicycle shop and city-wide coverage, cycle chic and global consciousness.

 

Our challenge was to shift the perception of iBike from a product-vendor to a service-driven company.