lirio

create light, control shadow

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Studio Whit was tasked with creating a timeless subbrand for Philips. The main goal of this branding was to create a fresh & contemporary style to reach new target audiences. Anchored in values of high-quality, reliability & innovation it was important to show the new approach of this young, dynamic subbrand. We developed an image that set Lirio apart from its competitors - conceptual photography gave the brand the personality it deserved.

service

strategy & branding